Festivals, business expos, health fairs, and other community events are all good opportunities to promote your lodge locally. Many lodges fail to promote Freemasonry in their own backyards. If you’re not taking advantage of nearby festivals and community events to promote your lodge, you’re likely missing out on a valuable opportunity to grow. In fact, a recent study revealed that 44 percent of marketers see a 3:1 return on their event marketing investments. Getting involved in community events can be a great promotional tool for your lodge to attract new membership. City calendars are a great place to start.