Facebook tips

I have volunteered to make a Facebook page for my lodge and would like to know if anyone has any tips or pointers they would like to throw my way.

I actually have two distinct entities; the first is a "secret" Facebook group that will include all of the lodge members, wives, petitioners and other invitees so they can talk about practices, degrees, Masonic events and other things that most people won't find very interesting.

All of that is in a separate group so that it won't clutter up the public "page". The idea here is to create a public face for the lodge, that people won't feel intimidated or confused by.

What I am asking for, is ways to get people to "like" the page; how can I engage both Masons and non-Masons?

We do the same thing with our lodge, we have a private and public page.

Here's our public one: https://www.facebook.com/GrandviewLodge

As you can see, aside from creating events and posting news/updates I share quite a bit as well. I already follow/like a lot of Masonic pages so it was pretty easy for me to find content worth sharing. You could also create content, I suppose, but I have no creative ability for things like this and I feel it's not too shameless since the author/poster gets credited you borrowed it from.

Hope this helps.

We only host a Public website and Facebook page.

You need to constantly create a reason for them to visit your site... it takes making content that is continually interesting... welcome to competing with people that benefit from a like for $225 each.

Freemason Connect HD

I like seeing posts about upcoming degrees, etc. Most Masonic sites aren't updated, and as a casual observer I don't necessarily want to email a random officer of a lodge to find out more. Facebook is a good way to judge activity.

As an example, I might be moving in a year or so. I've looked up lodges in my possible living areas, and the ones on Facebook are the ones I'm most interested in visiting.


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