Having just moved and looking at many different lodge sites, and I can tell you from my point of view. Keep It Simple. Brothers or outsiders perusing your site or Facebook want to know three things, in my opinion. 1. The time of your stated meetings. This should be on your front page, brethren. Don't make someone go searching for it. 2. Your physical address. This should also be on your front page. 3. Your secretary's email address and possibly a phone number to call.
Anyway, take it for what it's worth, but that's the opinion of someone looking into finding a new blue lodge home. BTW, in my opinion, the best laid out website I've seen is a lodge in OK.
http://lodgeveritas.org/index.html It's simple, effective and says what they need to say in 4 different headers. Granted, it's a T.O. Lodge and they have a slightly different style, but I bet a lodge could call those brothers and they would gladly tell you where they got the template they use.