I think this is a great question. I have been asked this during an investigation and it is wonderful if we all have an answer.
I personally liked Robert Langdon's definition in "The Lost Symbol" By Dan Brown.
Langdon smiled. “Sorry, but the word occult, despite conjuring images of devil worship, actually means ‘hidden’ or ‘obscured.’ In times of religious oppression, knowledge that was counterdoctrinal had to be kept hidden or ‘occult,’ and because the church felt threatened by this, they redefined anything ‘occult’ as evil, and the prejudice survived.”
Langdon feigned a sad sigh. “Too bad. If that’s too freaky for you, then I know you’ll never wantto join my cult.”
Silence settled over the room. The student from the Women’s Center looked uneasy. “You’re in a cult?”
Langdon nodded and lowered his voice to a conspiratorial whisper. “Don’t tell anyone, but onthe pagan day of the sun god Ra, I kneel at the foot of an ancient instrument of torture and consume ritualistic symbols of blood and flesh.”
The class looked horrified. Langdon shrugged. “And if any of you care to join me, come to the Harvard chapel on Sunday, kneel beneath the crucifix, and take Holy Communion.”