What's wrong with this concept?

[JTM]

The Concept: If you’re wondering how to convince superiors, employees or customers to do what you ask, try using the foot in the door phenomenon. This refers to the tendency of people to do something huge if they have already agreed to something much smaller. Your friend should be much more open to helping you decorate your entire house for a dinner party if, for example, he already helped you pick out decorations.
How You Can Use It: This handy principle has countless applications in the business world. Hand lotion and beauty supply kiosks at the mall use it all the time. If you can get a person to talk to you for a couple of minutes and rub some lotion on their hands, you’ve got your foot in the door, and they are much more likely to buy from you than if you had just screamed a sales pitch at them.

what's wrong with this concept/how you can use it?

 

[Nate Riley]

Whats wrong with it?

It is a big part of business/sales, including my business (real estate consulting/sales). I must say I have never seen it put in words like this, although we talk all the time about getting a foot in the door. I think it has to do with earning trust. We call it courting a client. Applied to what we do, court the client, succeed on small deals and you get either the big deal or all of the clients work.

As far as the sales pitch, think about how low the sucess rate is for many salesmen. Car salesmen (who don't apply this method) probably make many unsuccessful pitches a day. In fact, most of them that I have dealt with have been pretty poor salesmen in my mind. I have some good examples I give to younger colleagues.

 

[JTM]

Your friend should be much more open to helping you decorate your entire house for a dinner party if, for example, he already helped you pick out decorations.

hint is in bold.

 

[Bill Lins]

Is he gay? Are you? :wink:

 

[Nate Riley]

Oh men don't decorate! You would really have to have a good foot in the door.

 

[JTM]

Is he gay?

Oh men don't decorate! You would really have to have a good foot in the door.

lol, yea, i was reading some social research stuff, this popped up. the first thing i'm reading is "HE DECORATED??"

 

[Bill Lins]

Nate, we really need to talk! :wink: