I suggest that you contact the GL of Mass. The whole state has at least one open house per year. The Boston newspapers and TV are carried statewide. Every lodge in the whole state opens. They have Ben Franklin impersonators, coffee/dessert, instructional videos, children's programs, briefings for the ladies. Those Mass masons do it right. They get several hundred petitioners every time they have a state wide open house. And the GL of Maryland has started a similar program.
You gotta get media. If you promote it, they will come. If you do it right, you will get petitions.